mafowerk GmbH | Gustav-Weisskopf-Straße 12 | 90768 Fürth | Tel: +49 (0) 911 20 01 840 | info@mafowerk.de

Who we are

mafowerk mafowerk is an independent market research consulting firm. We specialise in sales & marketing and strategy. We develop solutions for well-known companies in the consumer goods and trade industries.

mafowerk offers in-depth knowledge of different markets and target groups. We believe it is very important to understand our clients’ range of products and the categories their products belong to. We have several years’ experience in various markets and product groups.

The mafowerk sustainability barometer ®

The mafowerk sustainability barometer ® offers trade and industry the possibility to calculate a sustainability score for your business and brand and compare yourselves with your competitors

mafowerk sustainability barometer ®

more than

8
years mafowerk

over

400
Customers

more than

20000
Consumer surveys per year

mafowerk 3-phase model

The mafowerk 3-phase model offers solutions for the entire lifecycle of a product

mafowerk Trend Evaluation

mafowerk Trend Evaluation

mafowerk Trend Evaluation studies offer significant insights into consumer attitudes, habits and readiness to buy and provide insights and recommendations for action using a clear analysis process.

mafowerk Fit for Market

mafowerk Fit for Market

When launching new products it is important to gain information about the product’s acceptance by consumers as quickly as possible. With Fit for Market we offer an instrument for a practice-oriented implementation.

mafowerk Workout

mafowerk Workout

The mafowerk sustainability barometer ® offers trade and industry the possibility to calculate a sustainability score for your business and brand and compare yourselves with your competitors.

POS-Promotion Awareness Panel

Consumers are faced with promotions in the different product groups at the POS every day. But they don’t register everything, not every action comes to the consumer’s attention.

The most important prerequisite for a successful POS promotion is – in addition to sufficient distribution – for consumers to take notice of it and also recognise it as such.

How often and to what extent this is the case can be shown by the mafowerk POS Promotion Awareness Panel.

POS-Promotion Awareness Panel

Knowledge that’s beneficial

– for making wise decisions