The mafowerk sustainability barometer ® reveals the status of sustainability skills, optimisation potential and changes over time.

Regular use allows the impact of new company measures on the brand to be measured and provides a valuable indication of the success of a company’s sustainable development policy in the areas of ecological, economic, social and communicative sustainability.

shows how a company’s sustainability skills are evaluated from a consumer’s perspective.

• Is the consumer aware of the company’s activities?
• Are the company’s activities transferred to the brand?
• Does the consumer know if the manufacturing company is sustainable when deciding whether or not to buy a product?
• Does the consumer reward the company’s activities with specific purchasing decisions at the POS?
• What specific differences are there according to industries and product groups?

shows how sustainability policy is turned into sustainability skills.

Sustainable economic activity and behaviour is an ongoing process that needs to be measured for its effectiveness.

is an integral part of this sustainability process thanks to its feedback function:

mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified:

The consumer typology of sustainability

mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified: