mafowerk GmbH | Gustav-Weisskopf-Straße 12 | 90768 Fürth | Tel: +49 (0) 911 20 01 840 | info@mafowerk.de

mafowerk workout
sustainability barometer®

How are a company’s sustainability skills evaluated from a consumer’s perspective?

The mafowerk sustainability barometer ® offers trade and industry the possibility to calculate a sustainability score for your business and brand and compare yourselves with your competitors.

mafowerk Workout
sustainability barometer ®

The mafowerk sustainability barometer ® reveals the status of sustainability skills, optimisation potential and changes over time.

Regular use allows the impact of new company measures on the brand to be measured and provides a valuable indication of the success of a company’s sustainable development policy in the areas of ecological, economic, social and communicative sustainability.

mafowerk Workout
sustainability barometer ®

shows how a company’s sustainability skills are evaluated from a consumer’s perspective.

  • Is the consumer aware of the company’s activities?
  • Are the company’s activities transferred to the brand?
  • Does the consumer know if the manufacturing company is sustainable when deciding whether or not to buy a product?
  • Does the consumer reward the company’s activities with specific purchasing decisions at the POS?
  • What specific differences are there according to industries and product groups?

mafowerk Workout
sustainability barometer ®

shows how sustainability policy is turned into sustainability skills.

Sustainable economic activity and behaviour is an ongoing process that needs to be measured for its effectiveness.

mafowerk Workout
sustainability barometer ®

is an integral part of this sustainability process thanks to its feedback function:

mafowerk Workout
sustainability barometer ®

mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified:

The consumer typology of sustainability

mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified: