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How are a company’s sustainability skills evaluated from a consumer’s perspective?
The mafowerk sustainability barometer ® offers trade and industry the possibility to calculate a sustainability score for your business and brand and compare yourselves with your competitors.
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sustainability barometer ®
The mafowerk sustainability barometer ® reveals the status of sustainability skills, optimisation potential and changes over time.
Regular use allows the impact of new company measures on the brand to be measured and provides a valuable indication of the success of a company’s sustainable development policy in the areas of ecological, economic, social and communicative sustainability.
mafowerk Workout
sustainability barometer ®
shows how a company’s sustainability skills are evaluated from a consumer’s perspective.
- Is the consumer aware of the company’s activities?
- Are the company’s activities transferred to the brand?
- Does the consumer know if the manufacturing company is sustainable when deciding whether or not to buy a product?
- Does the consumer reward the company’s activities with specific purchasing decisions at the POS?
- What specific differences are there according to industries and product groups?
mafowerk Workout
sustainability barometer ®
shows how sustainability policy is turned into sustainability skills.
Sustainable economic activity and behaviour is an ongoing process that needs to be measured for its effectiveness.
mafowerk Workout
sustainability barometer ®
is an integral part of this sustainability process thanks to its feedback function:

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sustainability barometer ®
mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified:

The consumer typology of sustainability
mafowerk has identified different types of consumers in terms of sustainable attitudes and behaviour. Using the mafowerk sustainability barometer® developed by mafowerk for measuring the sustainability skills of companies and brands, four main groups of consumers can be identified:
