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mafowerk Fit for Market
Explorer

What is the competitive environment like? What level are prices at? What distribution channels are there?

With Fit for Market mafowerk offers a service that makes the risks of a market entry in Germany calculable for foreign consumer goods companies.

mafowerk Fit for Market
Explorer

is aimed at foreign consumer goods companies who want to enter the German market or expand their presence in the market. With 80 million residents, Germany is the largest consumer goods market in Europe – with a market potential of 150 billion Euros in the FMCG market alone. These volumes are also of considerable interest to foreign companies; however the German market is one of the toughest in the world to crack. Trying to break into the German market without detailed knowledge of its conditions is fraught with risks, which is why it’s necessary to have German market experts draw up a detailed and professional plan beforehand.

mafowerk Fit for Market
Explorer

makes it possible to calculate the risks by:

  • Conducting market potential analyses
    • What is the competitive environment like?
    • What level are prices at?
    • How high is the customer potential?
    • What gaps in the market are there?
  • Developing marketing concepts
    • Product / communication / pricing policy
  • Designing sales strategies
    • What distribution channels are there?