mafowerk GmbH | Gustav-Weisskopf-Straße 12 | 90768 Fürth | Tel: +49 (0) 911 20 01 840 | info@mafowerk.de

mafowerk Fit for Market
Consumer Fast Response

When launching new products it’s important to gain information about the product’s acceptance by consumers as quickly as possible.

mafowerk Consumer Fast Response delivers results during the first 4-6 weeks after a launch.

mafowerk Fit for Market
Consumer Fast Response

delivers results during the first 4-6 weeks after a launch, with answers to the questions of “Why (has a product been bought)?” and “Why not?”.

mafowerk Fit for Market
Consumer Fast Response

surveys the “buyers” and “non-buyers” of the new product directly on the product group shelf with answers to the following questions:

  • How do consumers perceive the attributes of the new product? What catches people’s attention?
  • What are the reasons for buying or not buying the new product? How do product innovations get in the “relevant set”? What are the reasons behind this?
  • Are there advance purchases or “instead of purchases” before buying/not buying the new product?
  • How are POS promotions perceived? What role do promotions play in the purchasing decision process for the new product?
  • Do people accept the price?
  • Recognition of the product, position on the shelf
  • Individual questions from the customer