In the food retail market, snacks are purchased more frequently than at other snack points of sale such as bakeries, fast-food outlets, or gas stations.*
Food retail is also the most common location for out-of-home snack consumption: already in 2018, consumers showed an increased willingness to spend here—at the expense of traditional fast-food chains.*

Whether fresh salads, sausage and cheese snacks, specialty coffee to go, gummy candies, or chocolate bars—preferred snacks should be quickly available without much searching: 90% of all snack buyers want a dedicated area in-store offering snacks from various product categories. A “SnackWorld.”*

• What snacks are purchased — chilled and non-chilled?
• Who buys which snacks?
• What budgets are set/spent on snacks and where?
• What are the purchase motivators and barriers?
• Which snacks are bought by whom (by gender, age, income)?
• What combinations are purchased? What are the most common “snack menus”?
• Which snacks are rising or declining in popularity?
• When are snacks bought (early morning/morning/midday/afternoon/evening)?
• On which occasions are snacks purchased?
• In which store formats are snacks bought?
• Which target groups use the snack offer?
• What placement of snacks is desired or expected?
• Special: How is the snack offering evaluated in different retail formats?
• How do consumers rate a dedicated shopping world for snacks in food retail?
• Would an expanded snack shopping area be a reason for consumers to visit a store more often?

The Trend Evaluation Shopper Insights “Snack Purchases in Food Retail” by mafowerk analyzes shopper behavior when buying snacks in food retail and identifies potentials for assortments, product categories, placements, and services.

For the further successful marketing of snacking products in food retail.

Nuremberg/Fürth, June 2025

Source: mafowerk Trend Evaluation Shopper Insights “Snack Purchases 2018”
Photo: © mafowerk