In addition to traditional non-food categories such as hygiene products (e.g. body care, hair care, and cosmetics), drugstores are increasingly expanding their assortments in other non-food segments, including small electrical appliances, toys, textiles, and household goods — complemented by changing promotional merchandise.

As a result, drugstores are creating a more comprehensive shopping experience and enhanced shopping atmosphere for their customers, extending beyond personal care as well as the wellness and beauty segments.

• What are the key selection and decision-making criteria when purchasing non-food items in drugstores?
• Who represents the potential target group for purchasing non-food items in drugstores, and what are the purchasing frequencies?
• Planned or impulse purchase: Which shoppers buy what and when in drugstores? What are the subjective purchase impulses or stimuli for buying non-food items?
• Which information channels are used prior to purchasing non-food items in drugstores?
• How strong are the substitution effects between purchases of non-food products in drugstores and other retail channels (additional or reduced purchases)?
• What differences exist between individual product categories (e.g. apparel, household goods, textiles, stationery, toys, pet accessories, multimedia products, prepaid/gift cards, etc.)?
• How important is sustainability for non-food products in drugstores, and how do shoppers define “sustainability” within the respective product categories?
• To what extent is the transformation from in-store non-food purchases in drugstores to online purchasing taking place?

mafowerk now conducts a detailed analysis of current shopper behavior relating to non-food purchases in drugstores, examining the impact of the three key factors: POS – Product – Shopper, while highlighting the potential of non-food product categories.

Update your market knowledge with the mafowerk Trend Evaluation Shopper Insights Non-Food Products in Drugstores 2026 — enabling confident decision-making and generating new ideas.

 

Nuremberg/Fürth, March 2026

Image: © mafowerk