Drugstores are becoming increasingly attractive sales channels for food manufacturers – the range of food products in drugstores continues to grow and has developed into an important revenue driver within the product assortment in recent years.

Drugstores appear to be particularly interesting for smaller, specialized food manufacturers and start-ups, especially from the organic sector: in this segment, the range of products has virtually exploded in recent years.

• Who is buying? What is being purchased? Who buys what?
• Why are these purchases made?
• In which retail accounts do purchases take place? (In-store or online)
• How frequently do shoppers buy and how much do they spend?
• What are consumer preferences and expectations?
• And: How is the food offering of individual drugstore chains rated?

The new trend evaluation Shopper Insights “Grocery Shopping in Drugstores 2025” by mafowerk analyzes the impact and interaction of the three key factors: POS | Product | Shopper.

These Shopper Insights provide a valuable foundation for manufacturers and retailers to further expand successful food marketing strategies within this distribution channel.

Nuremberg/Fürth, February 2025

Image: © mafowerk