Shopper Insights – Body Care 2024
The beauty care market, with its key segments in skin, facial, and hair care, achieved double-digit revenue growth of +10.6% in 2023.*
However, the demand for body care products is highly influenced by changing consumer behaviors and consumption patterns. Consumers now expect sustainable products with natural ingredients, as well as products tailored to individual needs—all while maintaining high price sensitivity in many areas. This presents new challenges for providers in this market.
- What are the shopping habits related to the use of body care products?
- What are the preferences and expectations of shoppers?
- What changes are occurring in consumer attitudes?
The mafowerk Trend Evaluation “Shopper Insights Body Care 2024” highlights the impact and effectiveness of the key factors—Product, Consumer, and Communication—along with the development opportunities for continued successful marketing in this important sector.
Nuremberg/Fürth, August 2024
* Source: IKW Industrieverband Körperpflege- und Waschmittel e. V.
Image: © shutterstock / New Africa
The aim of the study is to examine the shopper behavior in body care.
Publication: 08/2024
Industry: Washing and cleaning agents/Body care
Type: Shopper Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The complete results of the Shopper Insights – Body Care 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after the order is placed.
The fee for the current Shopper Insights 2024 is 4,500 euros (net plus VAT).
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
