Shopper Insights – Pet Food For Dogs And Cats 2024
Following the surge in demand during the COVID-19 pandemic, the German pet industry continues to develop positively despite the generally tense economic situation: in 2023, sales increased in nearly all segments of the pet food sector.*
Against this background, there are developments that will significantly influence the pet food market: recent supply chain disruptions have impacted shelf availability, and the first retailers are venturing into their own pet food production. In addition, online sales of pet food continue to gain importance—alongside emerging areas such as veterinary consultations via video chat and online pharmacies offering over-the-counter animal medications.
Pet food – a market in constant transition.
- What are the current consumer habits when it comes to purchasing and feeding pet food?
- How do pet food products for cats and dogs make it into the shopper’s “relevant set”?
- What are consumers’ preferences and expectations when buying pet food?
- How is the pet food offering of individual retailers perceived?
The mafowerk Trend Evaluation “Shopper Insights – Pet Food For Dogs And Cats 2024” analyzes the impact and interaction of the key factors product, consumer, and point of sale (POS) and identifies further market development opportunities.
Actionable insights – to support your decisions.
Nuremberg/Fürth, August 2024
* Source: IVH Industrieverband Heimtierbedarf e. V. 2024
Image: © fotolia / jagodka
With the Shopper Insights – Pet Food For Dogs And Cats 2024, mafowerk examines the shopping and feeding behavior of Germans regarding pet food.
Release: 09/2024
Industry: Pet Food
Type: Shopper Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The results of the Shopper Insights – Pet Food For Dogs and Cats 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two working days after the order is placed.
The fee for the Consumer Insights 2024 is: €4,500 (net plus VAT).
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
