Consumer Insights – Isotonic Wellness & Sports Drinks 2024
Previously considered niche products, functional beverages are now consumed by a growing number of consumers. In particular, sports drinks and isotonic fitness beverages are currently driving the “functional drinks” market.
Functional wellness drinks and isotonic beverages represent a market where product variety and innovation continue to expand rapidly.
- What are the consumption habits regarding functional and isotonic sports & fitness drinks?
- Who consumes functional and isotonic sports drinks (buyer typology)?
- What are the preferences and expectations of consumers in this category?
- How do products in the functional drinks segment enter the shopper’s “relevant set”?
- Which brands are known—and which are actually purchased?
The Trend Evaluation Consumer Insights – Functional Drinks / Wellness and Isotonic Beverages 2024 by mafowerk highlights the impact and effectiveness of the three key success factors—POS, product, and consumer—to support further successful marketing in this product category.
Nuremberg/Fürth, September 2024
Image: © shutterstock / Day Of Victory Studio
The goal of the study is to examine the purchasing and consumption behavior of functional/isotonic drinks.
Release: 09/2024
Industry: Non-Alcoholic Beverages
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The complete results of the Consumer Insights – Isotonic Wellness & Sports Drinks 2024 can be ordered anytime from mafowerk. The results are available and can be delivered within two business days after the order is placed.
The fee for the Consumer Insights 2024 is: €4,100 (net, plus VAT).
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
