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Shopper Insights Nonfood Discounter 2024

In light of more challenging economic conditions, consumers also pay attention to prices or refrain from purchasing nonfood items altogether.

Nonfood discounters are thriving, and with ACTION, a tightly organized nonfood discounter, making its mark in the German retail sector. These new players not only increase pressure on competitors in the nonfood segment but also on traditional grocery discounters.*

  • Who buys what at nonfood discounters?
  • Who is the potential target audience, and what are the purchasing frequencies?
  • What are the shopper profiles of individual nonfood discounters?
  • What is being purchased? Why is it being purchased?
  • What are the subjective purchase impulses or stimuli?

mafowerk meticulously examines shopper behavior in nonfood discounters and sheds light on the potentials. Update your knowledge with mafowerk’s Trend Evaluation Shopper Insights “Nonfood-Discounter 2024” – for confident decisions and new ideas.


Our studies can be provided in English upon request. For additional details, please reach out to us.


* Source: Lebensmittelzeitung 51/52 from December 22, 2023

The aim of the study is to examine the shopping behavior of shoppers in nonfood discounters.

Publication: 04/2024
Industry: Nonfood
Type: Shopper Insights
Region/Language: Germany/German
(This study is also available in English upon request.)


The results of the Consumer & POS Insights Iced Tea 2023 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after ordering.

The fee for the study is: 4,200 euros (net plus VAT).

Request Shopper Insights Nonfood Discounter 2024

Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at:

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