Consumer Insights – Sweet Spreads 2024
The range of sweet spreads is becoming more diverse: in addition to traditional jams and marmalades, the market is being revitalized by new products. Peanut butter is gaining popularity, and confectionery brands are increasingly entering the market with chocolate and nut-based spreads.
However, demand for sweet spreads is also shaped by consumer health concerns, changing shopping habits, and a generally heightened price sensitivity.
- What are the consumer habits when it comes to sweet spreads?
- What are the preferences and expectations of consumers?
- What are the key growth drivers in the sweet spreads category?
- What additional growth opportunities exist?
- What unmet needs and expectations do consumers have?
The mafowerk Trend Evaluation Consumer Insights “Sweet Spreads 2024” analyzes the influence and impact of the three key success factors – product, consumer, and point of sale – and explores the category’s development potential. For continued successful marketing in this segment.
Nuremberg/Fürth, August 2024
Bild: © shutterstock / SAG stock
With the Consumer Insights – Sweet Spreads 2024, mafowerk examines consumer and purchasing behavior for sweet spreads in 2024.
Publication: 10/2024
Industry: Food
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The results of the Consumer Insights – Sweet Spreads 2024 are available and can be ordered from mafowerk at any time. The report is ready for delivery and will be sent within two working days after your order.
The fee for the current Consumer Insights 2024 is €4,200 (net plus VAT).
The fee for the Consumer Insights 2024 including the 2020 comparison data is €4,900 (net plus VAT).
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
