mafowerk GmbH | Gustav-Weisskopf-Straße 12 | 90768 Fürth | Tel: +49 (0) 911 20 01 840 |

Consumer Insights – Snack Bars 2024

The bar market remains an important category for retailers, especially in the lucrative checkout zone.

“Healthier Snacking” in particular is driving the development of snack bars.

Protein, energy, and fruit bars are fueling the market and driving growth. Snack bars: a market where the offering is constantly expanding and becoming more diverse.


  • What are the consumer habits when it comes to consuming snack bars? How have they changed?
  • What are the purchasing motivators and barriers?
  • What are consumer preferences and expectations?
  • What changes are there in consumer attitudes?


mafowerk’s Trend Evaluation Consumer Insights “Snack Bars 2024” highlights the influence and impact of the three main factors: “POS – Product – Consumer,” and the trends from 2018, 2020, and 2022.

For further successful marketing in this category.


Nuremberg/Fürth, April 2024

Image: © Fotolia / SENTELLO

The aim of the study is to examine the shopping and consumption behavior regarding snack bars.

Publication: 04/2024
Industry: Food
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)


The results of the Consumer Insights – Snack Bars 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after ordering.

The fee for the current Consumer Insights 2024 is: 3,900 euros (net plus VAT).

The fee for the Consumer Insights 2024, including comparative data from 2018, 2020, and 2022, is: 4,900 euros (net plus VAT).

The fee for additional buyer profiles is: 650 euros (net plus VAT) per brand.

Request Consumer Insights – Snack Bars 2024

Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at:

Further studies in the food sector.

Consumer Insights – Snack Bars 2024

The "out of home" consumption of snack bars has increased significantly compared to 2022.

Shopper Insights – 24/7 Smart Stores 2024

24/7 Smart Stores: The Future of Retail or Just an Interesting Niche?

Shopper Insights Retail to Shopper Communication 2023/2024

Mehr als 60 % finden das Lesen von gedruckten Handzetteln bzw. Werbeprospekten interessant und praktisch