Consumer Insights – Non-Alcoholic Spirits 2024
Consumer interest in non-alcoholic alternatives for spirits continues to rise: according to NielsenIQ’s trade panel, these products are experiencing dynamic growth in Q1 2024. “Zero Promille” products reflect a new drinking culture, meeting consumers’ desire for a more mindful and conscious approach to alcohol consumption.
- Who buys non-alcoholic spirits? Who follows?
- What substitution effects are there from alcoholic spirits?
- Why are non-alcoholic alternatives being purchased?
- What are the purchase motivators and barriers?
- What types of non-alcoholic spirits are being purchased?
- What are the subjective purchase triggers (type, ingredients, packaging, size, shelf life, origin, etc.)?
- What is the key reason for purchasing 0.0% alternatives?
- Which brands are being purchased/used?
With the new edition of the Trend Evaluation Consumer Insights – Non-Alcoholic Spirits 2024, mafowerk explores the influence and impact of the three key factors “POS – Product – Consumer” both currently and in comparison to 2023, enabling further successful marketing in this still relatively young product category.
Nürnberg/Fürth, November 2024
Image: © fotolia / EastWest Imaging
With the Consumer Insights – Non-Alcoholic Spirits 2024, mafowerk examines the consumption and purchasing behavior of non-alcoholic spirits.
Release: 11/2024
Industry: Non-Alcoholic Beverages
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The results of the Consumer Insights – Non-Alcoholic Spirits 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after the order.
The fee for the current Consumer Insights 2024 is: 4,500 EUR (net plus VAT).
The fee for the Consumer Insights 2024, including comparison data from 2023, is: 5,700 EUR (net plus VAT).
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
