Consumer Insights – Lemonades and Cola Beverages 2025
Lemonades and cola beverages continue to perform well in the soft drink category, despite increasing competition from other thirst-quenching beverages.
In 2023, per capita consumption of lemonades including cola drinks in Germany rose to 30.2 liters (up from 26.1 liters in 2022).*
Currently, new products and manufacturers are entering this attractive market, which already features a wide range of offerings—including calorie-free and reduced-calorie alternatives.
- Who is the target group for lemonade, cola, and cola beverages?
- Who buys and who drinks lemonades and colas?
- Why are lemonades or colas consumed?
- What else is consumed alongside or instead of lemonade and cola?
- How high is the willingness to purchase—across flavors, formats, and packaging types?
- What is the level of substitution with other non-alcoholic beverage segments?
- How strong is brand loyalty and brand affinity in the lemonade and cola category?
- What are the opportunities for seasonal or limited-edition concepts?
- How should lemonades and colas be organized on the shelf at the POS?
- How high is advertising recall, and which promotional activities for lemonades or colas have consumers recently noticed?
The Trend Evaluation Consumer Insights – Lemonades and Cola Beverages 2025 from mafowerk highlights the influence and impact of the three key factors – POS, Product, and Consumer – and identifies current development potentials to support successful further marketing in this product category.
Nuremberg/Fürth, April 2025
* Source: Wirtschaftsvereinigung Alkoholfreie Getränke (wafg)
Image: © Shooping King Louie – shutterstock
With the Consumer Insights – Lemonades and Cola Beverages 2025, mafowerk examines consumer purchasing and drinking behavior related to lemonades and cola/cola-based beverages.
Publication: 04/2025
Industry: Non-Alcoholic Beverages
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)
The results of the Consumer Insights – Lemonades and Cola Beverages 2025 are available for order at any time from mafowerk. The results are already available and can be delivered within two working days after your order.
The fee for the current Consumer Insights 2025 is: EUR 4,200 (net plus VAT)
The fee for the Consumer Insights 2025 including comparison data from 2023 is: EUR 4,900 (net plus VAT)
We also offer an online presentation of the results and insights (approx. one-hour video conference via Microsoft Teams) for: EUR 500 (net plus VAT)
The fee for an additional buyer profile per brand (brand specification on request and according to client requirements) is: EUR 650 (net plus VAT)
electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
