Consumer Insights – Iced Tea Beverages 2025
Iced tea is a growing product category: 39% of users purchase iced tea at least once a week, and 9% even buy it daily. Seven out of ten iced tea purchases are impulse buys—only 32% of respondents include iced tea on their shopping list.*
At the same time, the iced tea market is constantly evolving. While influencer-driven iced tea brands have recently stimulated growth, bubble teas, organic iced teas, and other new tea-based products are now increasingly entering the market.
Iced tea is a market with a continuously expanding and diversifying assortment.
Key questions addressed include:
- What are current consumer habits in iced tea consumption?
- What potential do bubble teas offer? Who buys them and on which occasions?
- Which customer typologies can iced tea buyers be assigned to?
- What is the potential of seasonal iced teas?
- What are the preferences and expectations of iced tea consumers?
- Which iced tea brands are known?
- How important are sustainability aspects (e.g. organic iced tea, Fair Trade tea)?
- What impact do bubble teas and other new products have?
- Where is iced tea purchased and by whom?
- How strong is the substitution relationship between iced tea and other beverage segments?
- How should iced tea be organized on the shelf at the POS from the shopper’s perspective?
- Where do shoppers expect iced tea to be placed in-store (primary vs. secondary placement)?
- Which iced tea promotions have been particularly noticed by consumers?
- Buyer profile analysis for your brand versus competitor brands (brand selection upon request and specification)
The mafowerk Trend Evaluation Study – Consumer and POS Insights Iced Tea 2025 analyzes the impact and interaction of the three key factors POS | Product | Consumer and examines development potential in comparison with 2020, 2021, and 2023—providing a solid basis for continued successful marketing in this category.
Nuremberg/Fürth, November 2025
Image: © fotolia/adobe stock / Impact Photography
Source: mafowerk Trend Evaluation Consumer Insights Iced Tea 2023
With the Consumer Insights – Iced Tea Beverages 2025, mafowerk analyzes purchasing and consumption behavior for iced tea beverages.
Publication: 11/2025
Industry: Non-alcoholic beverages
Type: Consumer Insights
The results of the Consumer Insights – Iced Tea Beverages 2025 are available and can be delivered within two business days after order placement.
Fee for the current Consumer Insights 2025: EUR 3,900 (net, plus VAT)
Fee for Consumer Insights 2025 including comparative data from 2020 / 2021 / 2023: EUR 4,900 (net, plus VAT)
Optional online presentation of results and insights (approx. 60-minute video conference via Microsoft Teams): EUR 500 (net, plus VAT)
Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb
