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Consumer Insights Drinking Behavior NAB 2024

The market for non-alcoholic beverages is undergoing significant changes, with shifting consumer habits and attitudes presenting new challenges in this market.

Non-alcoholic beverages are in the spotlight for consumers. However, not all segments within non-alcoholic beverages can benefit from this trend – categories such as juices or, for the first time, mineral water, are experiencing declines. At the same time, the range of non-alcoholic beverage products is becoming increasingly diverse, providing consumers with a wider selection.

  • What are the consumer habits when it comes to consuming non-alcoholic beverages?
  • What are the motivators and barriers?
  • What are the preferences and expectations of consumers?
  • What changes are there in consumer attitudes? How is switching behavior?
  • What alternatives do consumers see for different types of beverages?

The mafowerk Trend Evaluation “Consumer Insights Drinking Behavior NAB 2024” demonstrates the influence and impact of factors such as product, consumer, and communication, while examining development potentials – for further successful marketing in this market.


Our studies can be provided in English upon request. For additional details, please reach out to us.


Image: © shutterstock / puhhha

The aim of the study is to examine drinking behavior regarding non-alcoholic beverages.

Publication: 04/2024
Industry: Non-alcoholic beverages
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)


The results of the Consumer Insights Drinking Behavior NAB 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after ordering.

The fee for the study is: 4,500 euros (net plus VAT).

Request Consumer Insights Drinking Behavior NAB 2024

Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at:

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