Consumer Insights desserts 2024

The market for ready-made desserts has seen a significant positive development in both revenue and sales in recent years.*

Plant-based desserts and functional desserts with high protein content have been the main growth drivers.

However, the demand for ready-made desserts is also heavily influenced by health needs, changing shopping habits, and the currently heightened price sensitivity of consumers.

What are the growth drivers for ready-made desserts?
What additional growth opportunities exist?
What are the expectations and unmet desires of consumers?

The mafowerk Trend Evaluation Consumer Insights desserts 2024 reveals the influence and impact of the factors “Product, Consumer, and POS” and examines the development potentials.

For further successful marketing in this market.

Nuremberg/Fürth, in July 2024

* Source: Rundschau für den Lebensmittelhandel, Issue 02/2024

Image: © shutterstock / Branislav Nenin

The aim of the study is to examine consumer behavior regarding ready-made desserts in 2024.

Publication: 07/2024
Industry: Food
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)

DOWNLOAD STUDY PREVIEW AS PDF (DE)

The complete results of the Consumer Insights desserts 2024 can be ordered from mafowerk at any time. The results are available and can be delivered within two business days after the order is placed.

The fee for the current Consumer Insights 2024 is 4,200 euros (net plus VAT).

Request Consumer Insights desserts 2024

Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at: www.mafowerk.de/agb

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