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Consumer Insights Cereals 2024

Cereals and muesli are a staple on the breakfast table. However, the demand for cereals and mueslis is also influenced by the health and lifestyle needs of consumers as well as changing shopping habits. Manufacturers cater to these needs with new flavor innovations and new creations. The market for cereals and muesli is becoming more colorful and significantly more diverse.


  • What are the consumer habits and growth drivers in the consumption of cereals and muesli?
  • What are the preferences and expectations of consumers?
  • What is the attitude towards muesli and cereals/cornflakes?
  • What impact does the current price development in retail have on purchasing?


The Trend Evaluation Consumer Insights – Cereals 2024 by mafowerk highlights the influence and impact of the three key factors “POS – Product – Consumer” – current and compared to 2020 – separated by muesli users and cereal/cornflake users – for continued successful marketing in this product category.


Nuremberg/Fürth, June 2024



Image: © Fotolia / Antonioguillem

The aim of the study is to examine the shopping and consumption behavior regarding muesli and cereals.

Publication: 04/2024
Industry: Food
Type: Consumer Insights
Region/Language: Germany/German
(This study is also available in English upon request.)


The complete results of the Consumer Insights – Cereals 2024 can be ordered at any time from mafowerk. The results are available and can be delivered within two working days after ordering.

The fee for the current Consumer Insights 2024 is: 3,900 euros (net plus VAT).

The fee for the Consumer Insights 2024, including the comparison to 2020, is: 4,700 euros (net plus VAT).

Request Consumer Insights Cereals 2024

Delivery of the complete study results in electronic pptx format in German, including comprehensive interpretations of the findings. Personal results presentation is optional (at an additional cost). The terms and conditions of mafowerk GmbH can be found at:

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